1949 Kaiser Catalog, "Cars that Lead a Double Life"

THF204551 / 1949 Kaiser Catalog, "Cars that Lead a Double Life"
01

Artifact Overview

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact Details

Artifact

Trade catalog

Subject Date

1949

Location

By Request in the Benson Ford Research Center

Object ID

64.167.184.45

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)

Dimensions

Height: 8.5 in
Width: 11 in

Inscriptions

On front: Cars that Lead a Double Life - Kaiser Presents the Traveler and the Vagabond