1949 Kaiser Catalog, "Cars that Lead a Double Life"
THF204551 / 1949 Kaiser Catalog, "Cars that Lead a Double Life"
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Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Trade catalog
Subject Date
1949
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.184.45
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Dimensions
Height: 8.5 in
Width: 11 in
Inscriptions
On front:
Cars that Lead a Double Life - Kaiser Presents the Traveler and the Vagabond
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