1963 Volkswagen Ad, "The Volkswagen is the Big One"

In this 1963 advertisement, Volkswagen compares its roominess against a typical American station wagon. The shorter, yet taller, VW Type 2 Microbus had more room. The ad touted the vehicle's carrying capacity for adults, children, or large purchases. VW tried to capture a family market, but its Microbus became better known as an icon of the 1960s counterculture movement.