Oldsmobile Cutlass Ciera Ad, "The V6 Diesel," 1984

01

Artifact Overview

As the price of gasoline climbed in the 1970s, Oldsmobile introduced a diesel-fueled V-8 engine for 1978. Four years later, a V-6 joined the lineup. Although Oldsmobile sold more than 300,000 diesel cars in 1981, the engines earned a reputation for unreliability. That, combined with falling gas prices and stricter emissions standards, ended Oldsmobile's diesels in 1985.

Artifact Details

Artifact

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Subject Date

1984

Location

Not on exhibit to the public.

Object ID

2011.256.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 11 in
Width: 8.25 in

Inscriptions

Text reads in part: The V6 Diesel. 4 Million Miles of Testing Made It Right. Oldsmobile Cutlass Ciera Makes It Great!...There is a special feel / in a diesel Oldsmobile... Handwritten in ink verso lower right side: 10/24/83 NY
Oldsmobile Cutlass Ciera Ad, "The V6 Diesel," 1984