Oldsmobile Cutlass Ciera Ad, "The V6 Diesel," 1984
01
Artifact Overview
As the price of gasoline climbed in the 1970s, Oldsmobile introduced a diesel-fueled V-8 engine for 1978. Four years later, a V-6 joined the lineup. Although Oldsmobile sold more than 300,000 diesel cars in 1981, the engines earned a reputation for unreliability. That, combined with falling gas prices and stricter emissions standards, ended Oldsmobile's diesels in 1985.
Artifact Details
Artifact
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Subject Date
1984
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.256.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.25 in
Inscriptions
Text reads in part:
The V6 Diesel. 4 Million Miles of Testing Made It Right. Oldsmobile Cutlass Ciera Makes It Great!...There is a special feel / in a diesel Oldsmobile...
Handwritten in ink verso lower right side:
10/24/83 NY
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