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Marketing Manual for the 1986 Ford Taurus

01

Artifact Overview

When it debuted for 1986, the Ford Taurus looked different from anything else on the road. Its aerodynamic exterior lines and user-friendly interior appointments were the results of a collaborative design and engineering approach detailed in this marketing manual. Ford sold more than 200,000 Taurus sedans and station wagons in the model's first year.

Artifact Details

Artifact

Manual (Instructional materials)

Date Made

1985

Subject Date

1986

Location

By Request in the Benson Ford Research Center

Object ID

90.360.145

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Cardboard
Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 12 in
Width: 9.25 in

Marketing Manual for the 1986 Ford Taurus