Mercedes-Benz Catalog, circa 1970
THF205657 / Mercedes-Benz Catalog, circa 1970
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Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Trade catalog
Subject Date
circa 1970
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
92.150.9672
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 5.938 in
Width: 8.5 in
Keywords |
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Related Content
SetLuxury Cars
- 18 Artifacts
Luxury cars offered the greatest in comfort and the latest in technology. They also provided status -- a large part of their attraction. Builders like Rolls-Royce specialized in extravagant cars with corresponding prices, while mass-market manufacturers like General Motors and Ford offered Cadillacs and Lincolns for customers of more modest means. Sport sedans and SUVs may have replaced carriage-inspired Victoria bodies, but luxury still sells.