"Ford and Advertising," 1936

01

Artifact Overview

In the mid-1930s, Outdoor Advertising Incorporated partnered with Ford Motor Company on a series of roadside billboards promoting Ford V-8 automobiles. This booklet, prepared by Outdoor Advertising, described the campaign and the connection between the ads and the growth in Ford's sales. Sample billboards were reproduced, including one with racial stereotypes that were prevalent at the time.

Artifact Details

Artifact

Publication (Document)

Subject Date

1936

Location

By Request in the Benson Ford Research Center

Object ID

64.167.175.46

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)
Multicolored

Dimensions

Height: 8.438 in
Width: 5.5 in