"When We Designed This Beauty, We Kept a Few Ugly Things in Mind," Volkswagen Advertisement, 1967
THF107872 / "When We Designed This Beauty, We Kept a Few Ugly Things in Mind," Volkswagen Advertisement, 1967
01
Artifact Overview
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact Details
Artifact
Advertisement
Date Made
1967
Subject Date
1967
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.326.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.625 in
Width: 8 in
Inscriptions
Text of first paragraph under image:
This is a brand-new Volkswagen Fast- / back Sedan with a brand-new bump in the / right rear fender. (It's one of the ugly / things we had in mind when we made this / car.) Your Volkswagen dealer can make it / well again by unscrewing just ten bolts and / removing the fender. ( A new one costs just about $37.00.) ...
Keywords |
|---|
02
Related Content
articleExposed Engine: 1949 Volkswagen
By American standards, almost everything about the Volkswagen was unconventional--including the rear-mounted engine. Take a look under the hood of our 1949 Volkswagen Beetle.