Advertisement Proof, "His First Car," Ford Motor Company, 1924

01

Artifact Overview

This 1924 advertisement attempts to convince potential buyers that the inexpensive and easy-to-drive Ford Model T is the perfect car for the first-time driver.

Artifact Details

Artifact

Advertisement

Date Made

1924

Subject Date

1924

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.543

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 16.75 in
Width: 11.75 in

Inscriptions

Text under image reads in part: It is not all strange that a boy's first car is generally a / Ford. For, besides being the lowest priced car, the / Ford is also the easiest to drive. / ... / Let us tell you about the Ford Weekly Purchase Plan At bottom of page: One Page-- Boy's Publications / Prepared by / The Brotherton Company / Advertising / Detroit Michigan