Mercury Meteor Yardstick, 1962
01
Artifact Overview
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This common yardstick displays various dimensions of the 1962 Ford (Canada) Meteor on its sides as well as promotes the company.
Artifact Details
Artifact
Yardstick
Date Made
1962
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
2011.344.1
Credit
From the Collections of The Henry Ford.
Material
Wood (Plant material)
Varnish
Color
Black (Color)
Red
Dimensions
Height: 0.75 in
Width: 0.75 in
Length: 36.25 in
Inscriptions
In red: THE BEAUTIFUL BALANCE BETWEEN BIG CARS & COMPACTS / METEOR / THE NEW STANDARD SIZE MERCURY
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