Chevrolet Spoon, Used As Dealer Giveaway, 1957

THF150864 / Chevrolet Spoon, Used As Dealer Giveaway, 1957
01

Artifact Overview

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Chevrolet branded this 1957 collectible spoon with their famous bowtie logo.

Artifact Details

Artifact

Souvenir spoon

Date Made

1957

Location

Not on exhibit to the public.

Object ID

2011.348.1

Credit

From the Collections of The Henry Ford.

Material

Metal

Technique

Plating (Metal coating)

Color

Gold (Color)

Dimensions

Height: 3.375 in
Width: 0.75 in

Inscriptions

Center of circular panel: CHEVROLET
Chevrolet Spoon, Used As Dealer Giveaway, 1957