Dodge Trucks, "Ironically, It's the Quiet Trucks That Give You the Most Volume," 1996

Dodge Ram pickups received a major update for 1994 with the introduction of an all-new second generation. Their front ends, inspired by semi-trailer trucks, projected an especially rugged image. They were comfortable, too, with improvements to reduce interior noise. This 1996 ad boasted about peace and payload with some clever wordplay.