1969 Renault Advertisement, "The Horse is Better than Most 1970 Cars"
01
Artifact Overview
French automaker Renault was formed in 1899 by brothers Louis, Marcel, and Fernand Renault. The company built its early reputation in part through racing, and it expanded into commercial vehicles as well. Following World War II, Renault's compact Dauphine sold well in the United States. Renault increased its American footprint through a partnership with American Motors Corporation launched in 1979.
Artifact Details
Artifact
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Date Made
1969
Subject Date
1969
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.341.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8 in
Inscriptions
Text reads in part:
The horse is better than / most 1970 cars. / We are not joking. The / run-of-the-mill 1970 car is an / affront to progress. / ... / You'd be better off with a horse. / ... / We, at Renault, are one of / the few automakers to make / a car that's better than the horse. / The Renault 10. / ... / And it is also / more comfortable than the horse
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