Promotional Model of 1966 Buick Riviera
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Artifact Overview
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Customers visiting a Buick dealership could go home with a full-sized 1966 Riviera, this promotional model, or perhaps even both.
Artifact Details
Artifact
Model (Representation)
Date Made
1966
Subject Date
1966
Location
Not on exhibit to the public.
Object ID
2011.345.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Color
Gold (Color)
Silver (Color)
Black (Color)
Dimensions
Height: 2.125 in
Width: 2.625 in
Length: 8.25 in
Inscriptions
Rear license plate: 1966
Impressed into front grill: RIVIERA
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