Chevrolet Litter Bag, 1960-1970
01
Artifact Overview
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. However, other branded items literally could be thrown away. This trash bag, used in the car, reinforced the Chevy brand.
Artifact Details
Artifact
Trash bag
Date Made
1960-1970
Place of Creation
Location
Not on exhibit to the public.
Object ID
2011.368.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
White (Color)
Blue
Dimensions
Height: 12.25 in
Width: 6 in
Inscriptions
Obverse: KEEP OUR HIGHWAYS CLEAN / ANOTHER CHEVROLET SERVICE / CHEV-AWAY / YOUR / LITTER / HERE
Reverse, in part: THE TAMING OF THE "STREW" / .... / Printed in the U.S.A.
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