Brochure, "One Hand Controls the Duryea," circa 1905
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Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Trade catalog
Date Made
circa 1905
Subject Date
circa 1905
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
92.150.3941
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 6 in
Width: 3.5 in
Inscriptions
Text on front cover reads:
One / Hand / Controls / THE / DURYEA / FOLDING REAR PHAETON, REAR SEAT CLOSED / DURYEA POWER CO. / READING, PA.
Partial text on back cover reads:
DURYEA / THE PRACTICAL AUTO / ... / "ONE HAND DOES IT ALL." / Either or both hands may be used.
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