Post-World War II Ford Advertisement, "You'll Plan to Go the Long Way 'Round, There's a Ford in Your Future," 1945
01
Artifact Overview
This 1946 advertisement was part of a Ford Motor Company marketing campaign to assure consumer loyalty with the car shortages during and just after World War II. Created by the J. Walter Thompson agency -- newly appointed to develop Ford's advertising -- this campaign not only promised a new car on every family's horizon but also a new, prosperous lifestyle to accompany it.
Artifact Details
Artifact
Advertisement
Date Made
September 1945-October 1945
Subject Date
September 1945-October 1945
Creator Notes
Designed by J. Walter Thompson Company for Ford Motor Company.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.567
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 17.938 in
Width: 11.938 in
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