Post-World War II Ford Advertisement, "You'll Plan to Go the Long Way 'Round, There's a Ford in Your Future," 1945

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Artifact Overview

This 1946 advertisement was part of a Ford Motor Company marketing campaign to assure consumer loyalty with the car shortages during and just after World War II. Created by the J. Walter Thompson agency -- newly appointed to develop Ford's advertising -- this campaign not only promised a new car on every family's horizon but also a new, prosperous lifestyle to accompany it.

Artifact Details

Artifact

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Date Made

September 1945-October 1945

Subject Date

September 1945-October 1945

Creator Notes

Designed by J. Walter Thompson Company for Ford Motor Company.

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.567

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 17.938 in
Width: 11.938 in

Post-World War II Ford Advertisement, "You'll Plan to Go the Long Way 'Round, There's a Ford in Your Future," 1945