Sales Brochure, "Monza," 1977
THF206512 / Sales Brochure, "Monza," 1977
01
Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Trade catalog
Subject Date
January 1977
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2011.0.4.103
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 10.938 in
Width: 8.563 in
Keywords |
|---|
02
Related Content
SetCars Inspired by Racing
- 28 Artifacts
Auto racing pushes drivers and cars to their limits, advances new technologies, and entertains loyal fans. It also sells cars. Manufacturers have applied racing-inspired names to brands and models for more than a century. Some of these cars had horsepower and speed worthy of their lofty labels, but others simply suggested a connection to a great racing track, series, or personality. For many buyers, that was enough.