Souvenir Postcard, "The Longhorn Ranch," Moriarty, New Mexico, 1940-1950

01

Artifact Overview

Federal Highway 66 (more commonly known as Route 66) was established in 1926, and spanned 2,448 miles from Chicago, Illinois, to Los Angeles, California. Longhorn Ranch, located 48 miles east of Albuquerque, New Mexico, consisted of a restaurant, gas station, and curio shop. It promised travelers "a revival of the Old West amid a setting of modern convenience."

Artifact Details

Artifact

Postcard

Date Made

1940-1950

Subject Date

1940-1950

Location

Not on exhibit to the public.

Object ID

2011.396.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 3.5 in
Width: 5.5 in

Inscriptions

Text on front: THE SPIRIT OF THE OLD WEST STILL LIVES AT / The Longhorn Ranch / Read Concord Stagecoach used to Haul Mail and / Passengers in the days of Buffalo Bill Text on the back: NEW MEXICO MUSEUM OF THE OLD WEST / The Longhorn Ranch / on Highway 66 / RESTAURANTS- GARAGE- GASOLINE & OIL- / CURIOS- INDIAN TRADING POST- 48 MILES EAST OF ALBUQUERQUE /... / Moriarty, New Mexico