1991 Ford Sales Brochure, " '91 Mercury Capri"

01

Artifact Overview

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact Details

Artifact

Trade catalog

Date Made

1990

Subject Date

1991

Location

By Request in the Benson Ford Research Center

Object ID

2011.0.4.107

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 11.125 in
Width: 8.5 in