1991 Ford Sales Brochure, " '91 Mercury Capri"
01
Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Trade catalog
Date Made
1990
Subject Date
1991
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2011.0.4.107
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 11.125 in
Width: 8.5 in
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