"Buying Cars on the Internet" Clip from Interview with Pierre Omidyar, 2008

Pierre Omidyar launched "Auction Web," later known to the world as eBay, in 1995. The site connected a buyer and seller together over a shared economic interest. Coupled with a simple concept--a feedback forum that provided an area for community comments both positive and negative-- eBay helped Omidyar establish "reputation economics" as a way for individuals to do business on the web.