Advertisement for Cadillac Motor Car Company, "The Penalty of Leadership," 1919

Cadillac introduced a V-8 engine -- a direct challenge to Packard's six-cylinder unit -- for 1915. When the new engine initially proved unreliable, Cadillac made vice into virtue with the advertisement, "The Penalty of Leadership." The ad likened Cadillac to an artist, author, or industrial innovator who is first mocked and then, with the passage of time, heralded as a visionary.