Advertisement for Plymouth Automobiles with "Floating Power Ride," 1932
01
Artifact Overview
Chrysler established its Plymouth line of automobiles in 1928. The low-priced brand competed directly with Chevrolet and Ford. Plymouth introduced its "Floating Power" engine-mounting system in 1931. Unlike competitors, who bolted engines directly to frames, Plymouth placed its engine on rubber mounts and stabilized it with a rubber-encased spring. The system reduced engine vibration and noise.
Artifact Details
Artifact
Advertisement
Date Made
1932
Subject Date
1932
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
87.14.53.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 13.5 in
Width: 10.5 in
Inscriptions
Text reads in part:
... MAKE COMPARISONS WITH ALL / THREE LOWEST-PRICED CARS AND / DECIDE FOR YOURSELF, URGES / WALTER P. CHRYSLER...
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