Advertisement for Volkswagen of America, "Think Small," 1962

Germany's Volkswagen appealed to a different type of American consumer -- one who valued thrifty practicality over flashy style. VW's memorable "Think Small" advertising campaign, produced by the Doyle Dane Bernbach agency, heralded the little car's high fuel economy and low operating costs. The ads were simple, honest, and successful -- much like the car itself.