Advertisement for Duesenberg Automobile & Motors Company, "She Drives a Duesenberg," 1934

Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. The ads implied that Duesenberg ownership was a marker of high status.