"Ford Motor Company - New World Leader in the Compact Field" Ford Motor Company Advertising Proof, 1960

01

Artifact Overview

Like Chrysler and General Motors, Ford entered the small-car market for 1960. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. Falcon Ranchero featured a utility cargo bed, while Comet offered compact convenience in a more upscale package. Comet became a Mercury model for 1962.

Artifact Details

Artifact

Advertisement

Subject Date

October 1960

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.574

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)

Dimensions

Height: 13.938 in
Width: 17.188 in

"Ford Motor Company - New World Leader in the Compact Field" Ford Motor Company Advertising Proof, 1960