"Ford Motor Company - New World Leader in the Compact Field" Ford Motor Company Advertising Proof, 1960
01
Artifact Overview
Like Chrysler and General Motors, Ford entered the small-car market for 1960. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. Falcon Ranchero featured a utility cargo bed, while Comet offered compact convenience in a more upscale package. Comet became a Mercury model for 1962.
Artifact Details
Artifact
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Subject Date
October 1960
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.574
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Dimensions
Height: 13.938 in
Width: 17.188 in
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