"Is This the Kind of Car You'd Like to Own?" Ford Motor Company Advertising Proof, 1960

Like Chrysler and General Motors, Ford entered the small-car market for 1960. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. One line in this advertisement, describing the Falcon's "engine up front where it belongs," was a direct reference to Chevrolet's rear-engine compact car, the Corvair.