"We Can't be There to Close Your Door... But We Can Do the Next Best Thing..." Ford Motor Company Advertising Proof, 1967
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Artifact Overview
For years it was a common belief among automakers that "safety didn't sell." Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promotes a warning light that alerts drivers when a car door isn't closed. It was one of several features designed to keep the vehicle's occupants safe.
Artifact Details
Artifact
Advertisement
Subject Date
1967
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.584
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Blue
Dimensions
Height: 15.375 in
Width: 11.375 in
Keywords |
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Related Content
SetSafety
- 31 Artifacts
Popular Science provided information about scientific and technological advancements. In the early 1900s articles about the automobile -- and its driver -- became commonplace in the monthly's pages. Editors included a series of articles on automobile safety in this April 1946 issue. In one article, readers could test their knowledge of safe driving.