"We Can't be There to Fasten Johnny's Seatbelt before You Start... But We Can Do the Next Best Thing..." Ford Motor Company Advertising Proof, 1967
01
Artifact Overview
For years it was a common belief among automakers that safety didn't sell. Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promoted a warning light that alerted drivers when a seat belt wasn't buckled. It was one of several features designed to keep the vehicle's occupants safe.
Artifact Details
Artifact
Advertisement
Subject Date
1967
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.585
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Blue
Dimensions
Height: 15.438 in
Width: 11.375 in
Keywords |
|---|
02
Related Content
SetBuckling Up
- 11 Artifacts
General Motors workers like Mary Ann Sanford spent each day making over 20 critical checks on seat belt systems in GM cars after they rolled off the line. Yet many Americans still didn't use these lifesaving devices -- "buckling up" wasn't yet mandatory in most states.