"The Off-the-Shoulder Look is Just One of the Wonderful New Firsts in the '57 Pontiac" Advertisement, 1957

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Artifact Overview

Pontiac debuted new "Star Flight" styling for 1957. Missile-shaped side trim, flatter tailfins, lower hoods, and larger bumper grilles distinguished the new models from those of the previous year. Cars were available in three series: the entry-level Chieftain, the mid-priced Star Chief, and the premium Super Chief. Pontiac built more than 334,000 cars for 1957.

Artifact Details

Artifact

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Date Made

1957

Subject Date

1957

Location

By Request in the Benson Ford Research Center

Object ID

87.14.14.31

Credit

From the Collections of The Henry Ford.

Material

Cardboard
Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 13.875 in
Width: 10.25 in

"The Off-the-Shoulder Look is Just One of the Wonderful New Firsts in the '57 Pontiac" Advertisement, 1957