"Best Western Travel Guide," 1961

01

Artifact Overview

Best Western, founded in 1946, was the most successful referral chain motel system in the United States. Members were required to maintain their facilities and service levels to a high standard, verified by regular inspections. In exchange, they received wide promotion; discounted prices on insurance, furnishings and supplies; and professional support in everything from accounting to interior design.

Artifact Details

Artifact

Guidebook

Date Made

1960

Location

Not on exhibit to the public.

Object ID

87.13.36.4

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5.25 in
Width: 2.75 in

Inscriptions

Ink stamp on back from: Hammer's Motel / Kearney, Nebraska
"Best Western Travel Guide," 1961