"We Don't Have to Start from Scratch Each Year" Volkswagen Advertisement, 1969
THF211086 / "We Don't Have to Start from Scratch Each Year" Volkswagen Advertisement, 1969
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Artifact Overview
While American automakers tweaked their cars with fresh styling updates every year, Germany's Volkswagen made a virtue of its sedan's unchanging appearance. The strategy kept costs down and appealed to practical, budget-minded customers. VW built more than 21 million of its Type 1 Beetle sedans between 1938 and 2003.
Artifact Details
Artifact
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Date Made
1969
Subject Date
1969
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
87.14.21.119
Credit
From the Collections of The Henry Ford. Gift of Dr. George S. May.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 11.25 in
Width: 8 in
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