Sales Brochure for Toyota Toyopet Crown, Station Wagon, and Land Cruiser, 1959
THF210805 / Sales Brochure for Toyota Toyopet Crown, Station Wagon, and Land Cruiser, 1959
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Artifact Overview
Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.
Artifact Details
Artifact
Trade catalog
Date Made
1959
Subject Date
1959
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.184.57
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 12 in
Width: 8.875 in
Keywords |
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Related Content
SetCompact Cars
- 15 Artifacts
Big cars ruled American roads in the 1950s, but some drivers preferred smaller, more fuel-efficient vehicles. They turned to imports or the few American automakers willing to serve what was then a niche market. But soaring gas prices in the 1970s finally pushed compact cars into the mainstream.