"This is the Edsel..." Sales Brochure for the 1958 Edsel

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THF208864 / "This is the Edsel..." Sales Brochure for the 1958 Edsel
THF208865 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / back
THF208866 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 1
THF208867 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 2
THF208868 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 3
THF208869 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 4
THF208870 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 5
THF208871 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 6
THF208872 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 7
THF208873 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 8
THF208874 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 9
THF208875 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 10
THF208876 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 11
THF208877 / "This is the Edsel..." Sales Brochure for the 1958 Edsel / panel 12
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Artifact Overview

With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.

Artifact Details

Artifact

Trade catalog

Date Made

1957

Subject Date

1958

Creators

Collection Title

Automotive Product Literature Collection

Location

By Request in the Benson Ford Research Center

Object ID

64.167.633.1

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10 in (49" unfolded)
Width: 12 in (24" unfolded)

Keywords