"The Valiant Confidential" Sales Catalog for the 1960 Plymouth Valiant, 1959

After watching Volkswagen, American Motors, and Studebaker win customers with small cars, the Big Three -- Chrysler, Ford, and General Motors -- introduced their own compacts for 1960. This brochure for Chrysler's Valiant compares the car point by point with Chevrolet's Corvair and Ford's Falcon. Chrysler initially marketed the Valiant as its own marque, though the car later joined the Plymouth line.