"Take Your Choice- V-8" Ford Motor Company Advertising Proof, 1937
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Artifact Overview
Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford introduced a smaller-displacement, 60-horsepower version of its V-8 for economy-minded customers. Ford didn't offer another four-cylinder engine in an American car until the Pinto debuted for 1971.
Artifact Details
Artifact
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Subject Date
January 1937
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.594
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 17.25 in
Width: 12.5 in
Inscriptions
Partial text from top down:
TAKE YOUR CHOICE / 85 / HORSEPOWER / FOR MAXIMUM / PERFORMANCE / 60 / HORSEPOWER / FOR MAXIMUM / ECONOMY / ... ONE CAR-- two V-8 engines! / ... / THE QUALITY CAR IN THE LOW- PRICE FIELD AT THE LOWEST PRICE IN YEARS
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Related Content
SetSelling the Ford V-8
- 10 Artifacts
Henry Ford's V-8 engine was compact and powerful. It was light enough and cheap enough to put into his inexpensive automobiles. The 1932 Ford with a V-8 engine cost between $460 and $600, depending on options. Its closest price competitor with a V-8 engine was the 1932 LaSalle, which cost about four times as much at $2395.