Gilmore Oil Company Neon Sign in Front of Casey's Master Service Station, California Pacific International Exposition, San Diego, 1935

Ford Motor Company's corporate presence at the 1935 California Pacific International Exposition permeated the San Diego fairgrounds. In one parking lot, an enterprising local Ford dealer opened "Casey's Master Service Station." This modern exhibit was also a functioning station, servicing automobiles while their owners explored the fair. Casey's and other Exposition attractions heightened Ford's visibility and provided bonus advertising.