Portland, Oregon Symphony Orchestra Conductor Willem van Hoogstraten, in San Diego, California for the California Pacific International Exposition, 1935

Artifact Overview

Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. Performers in the 3,000-seat Ford Music Bowl amphitheatre included the Portland Symphony Orchestra. Music Bowl concerts - free to visitors and broadcast nationally by radio - broadened Ford's corporate presence at the Exposition and provided bonus advertising.

Artifact Details

Artifact

Photographic print

Subject Date

1935

Creators

Ford Motor Company. Photographic Department

Place of Creation

United States, Michigan, Dearborn

Collection Title

World's Fair Photographs Series

Location

By Request in the Benson Ford Research Center

Object ID

64.167.232.249

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 11 in
Width: 7.5 in

Inscriptions

verso: R 249 Mr. van Hoogstraten, conductor of Portland Symphony

Keywords	United States, California, San Diego, Balboa Park Photographic prints Photographs Conductors (Music) World's fairs Hoogstraten, Willem van, 1884-1965 Ford Motor Company Portland Symphony Orchestra (Portland, Or.) California-Pacific International Exposition (1935-1936 : San Diego, Calif.)