Trade Card for Ayer's Cherry Pectoral, "Cures Colds & Coughs Caused by Changes in the Weather," 1886

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Artifact Overview

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact Details

Artifact

Trade card

Date Made

1886

Subject Date

1886

Location

Not on exhibit to the public.

Object ID

89.0.541.539

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Multicolored

Dimensions

Height: 3.25 in
Width: 5 in

Inscriptions

front: UNITED STATES STORM AND WEATHER SIGNALS DISPLAYED ON RECEIPT OF TELEGRAMS FROM THE METEOROLOGICAL BUREAU. AYER'S CHERRY PECTORAL CURES COLDS & COUGHS CAUSED BY CHANGES IN THE WEATHER. J.C. AYER & CO. LOWELL, MASS. U.S.A. THE SIGNALS INDICATE THE WEATHER EXPECTED FOR 24 HOURS FROM THE TIME THEY ARE DISPLAYED. OVER. back: NATURE HAS ITS OWN CODE OF CAUTIONARY SIGNALS. PAINS IN THE FOREHEAD, SNEEZING, CHILLINESS, LASSITUDE, OPPRESSED BREATHING, REDNESS AND SUFFUSION OF THE EYES, SORENESS OF THE THROAT AND MUSCLES, HOARSENESS, AND COUGHING, ARE INDICATIVE OF COLDS IN VARIOUS STAGES OF PROGRESS...PREPARED BY DR. J.C. AYER & CO., LOWELL, MASS., U.S.A. SOLD BY [blank].
Trade Card for Ayer's Cherry Pectoral, "Cures Colds & Coughs Caused by Changes in the Weather," 1886