1924 Ford Motor Company Institutional Message Advertising Campaign, "Monumental Enterprise"
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Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here the Rouge plant's power house and blast furnaces, serve as backdrop to the storage bins alongside the plant's boat slip.
Artifact Details
Artifact
Advertisement
Date Made
1924
Subject Date
1924
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
64.167.19.599
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 22.75 in
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Related Content
Set"An Industrial Epic:" Ford Motor Company's Institutional Message Advertising Campaign
- 23 Artifacts
In 1924-25, Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and explain its overall mission, rather than promote the Model T specifically.
articleMonumental Enterprise: Our Artifacts, an Exhibit, a Digital Story, a Partnership
Recently we discovered a series of items in our collection that played a big role in Ford Motor Company’s history, both nearly 90 years ago and again just 6 years ago. Learn what happened next on our blog.