"Road of Tomorrow" Visitors, Ford Exposition Garden Court, New York World's Fair, 1939

01

Artifact Overview

Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to viewing educational demonstrations and exhibits, Ford exposition visitors could ride in brand-new Ford automobiles along the Road of Tomorrow. Befitting the fair's "Building the World of Tomorrow" theme, this conceptual highway experience suggested modern techniques for safer, quieter, and more efficient roadways.

Artifact Details

Artifact

Photographic print

Subject Date

03 June 1939

Location

By Request in the Benson Ford Research Center

Object ID

64.167.232.1232

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 7.5 in
Width: 11 in

Inscriptions

verso: 349