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Fireman's Day, New York World's Fair, 1939

THF216403 / Fireman's Day, New York World's Fair, 1939
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Artifact Overview

Ford Motor Company executives knew only 1 in 5 Americans would attend the 1939-40 New York World's Fair. They planned for even fewer to visit the Ford exposition, and allocated more than $300,000 to publicize Ford's involvement at the fair. To ensure national coverage, a dedicated Press Department regularly distributed photographs of the Ford exhibit to thousands of publications across the country.

Artifact Details

Artifact

Photographic print

Subject Date

09 October 1939

Location

By Request in the Benson Ford Research Center

Object ID

64.167.232.1382

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 7.5 in
Width: 11 in

Inscriptions

verso: 1235
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