Men with Lincoln Zephyr Automobile, Ford Exposition, New York World's Fair, 1940

Ford Motor Company promoted its 1939 Lincoln Zephyr at the 1939-40 New York World's Fair. Hydraulic brakes were Zephyr's most important new feature, but styling updates included a larger grille with vertical bars, re-shaped bumpers, and running boards enclosed by body panels. Prices started at $1,320 for the two-door coupe. All models featured a 110-horsepower V-12 engine.