Women Digging in Dirt Pile, Ford Exposition, New York World's Fair, 1939

Ford Motor Company vigorously publicized its exhibition at the 1939-40 New York World's Fair. A dedicated Press Department photographed fair activities and regularly distributed the images to thousands of national publications. This example publicized wintertime landscaping. Workers were preparing the exhibit building and grounds for the 1940 fair, when Ford would unveil a new wing featuring a 420-seat theater.