Crating the Quadricycle for Shipment, Ford Exposition, New York World's Fair, 1939

Ford Motor Company poured resources into the 1939-40 New York World's Fair, spending more than $5 million to construct and maintain its elaborate and well-attended exposition space. Ford's massive exhibition building attracted fairgoers with industrial demonstrations and informative displays. Henry Ford even sent some historic items. His first automobile, the Quadricycle, was crated and later displayed in the exhibition building's entrance hall.