Souvenir Brochure, "Roads of the World, Ford Exposition, 'A Century of Progress' Chicago," 1934

THF222427 / Souvenir Brochure, "Roads of the World, Ford Exposition, 'A Century of Progress' Chicago," 1934
01

Artifact Overview

Chicago's 1933-34 Century of Progress Exposition highlighted progress to encourage optimism during the Great Depression. The Ford Motor Company exhibit became the most talked-about exhibit of 1934. In its "Roads of the World" feature, guests could walk over, or ride in cars alongside, replicas of 21 world-famous thoroughfares ranging from the earliest Roman types to the most modern highway construction.

Artifact Details

Artifact

Brochure

Subject Date

1934

Creator Notes

Made for Ford Motor Company.

Location

By Request in the Benson Ford Research Center

Object ID

64.167.554.1

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)
Red

Dimensions

Height: 6.125 in
Width: 4.563 in

02

Related Content

  • Ford Rotunda by Philip Lyford, 1933-1934
    Set

    Ford at the Fair Exhibition

    • 86 Artifacts
    Chicago's 1933-34 Century of Progress Exposition used the theme of progress to encourage optimism during the Depression. The 11-acre Ford Motor Company exhibit became the most talked-about exhibit of 1934, featuring a central Rotunda designed to simulate graduated clusters of gears. After the fair, this building became an attraction at Ford headquarters in Dearborn, Michigan, until it burned down in 1962.