Brochure, "The Ford Rotunda, Fifty Years Forward on the American Road" 1953

THF222406 / Brochure, "The Ford Rotunda, Fifty Years Forward on the American Road" 1953
01

Artifact Overview

Ford Motor Company brought its central Rotunda building from the 1934 Century of Progress Exposition back to Dearborn and, from 1936 to 1962, recreated the excitement of a World's Fair exposition on its home turf. This souvenir book commemorated Ford's 50th Anniversary in 1953. The Ford Rotunda reopened then, with renovations that included a geodesic dome designed by Buckminster Fuller.

Artifact Details

Artifact

Booklet

Subject Date

1953

Location

By Request in the Benson Ford Research Center

Object ID

64.167.450.6

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 6 in
Width: 9 in

02

Related Content

  • Criss-crossed Conveyors at Ford Rouge Plant, 1927
    Set

    The Rouge

    • 22 Artifacts
    In 1927, Ford Motor Company commissioned Charles Sheeler to do a series of documentary photographs of its River Rouge industrial complex near Dearborn, Michigan. The conveyors moved coal and coke to the pulverizing building and screening stations. Coke made from coal was used in the steelmaking process of the blast furnaces. This vigorous photograph shows Sheeler's ability to form a compelling image from a complicated scene.
  • Ford Rotunda by Philip Lyford, 1933-1934
    Set

    Ford at the Fair Exhibition

    • 86 Artifacts
    Chicago's 1933-34 Century of Progress Exposition used the theme of progress to encourage optimism during the Depression. The 11-acre Ford Motor Company exhibit became the most talked-about exhibit of 1934, featuring a central Rotunda designed to simulate graduated clusters of gears. After the fair, this building became an attraction at Ford headquarters in Dearborn, Michigan, until it burned down in 1962.