Cheer, No-Rinse Marvel, 1950-1955

01

Artifact Overview

Procter & Gamble introduced Cheer detergent in 1950, following up on its highly successful product Tide. Cheer was recognized for its distinctive blue granules that claimed to make clothes whiter by performing the extra cleaning process that bluing had done. The design on this box is cheerful in itself--with three billowy shapes reminiscent of sheets blowing in the breeze.

Artifact Details

Artifact

Soap packaging

Date Made

1950-1955

Place of Creation

Location

Not on exhibit to the public.

Object ID

2012.88.250

Credit

From the Collections of The Henry Ford. Gift from the Collection of Susan Strongman Fiems by Dennis Fiems.

Material

Cardboard

Inscriptions

New No-Rinse Marvel / Cheer / Clean White Washes / No Need to Rinse