"Ford Rotunda Presents a Glimpse of Your Dearborn Holiday," 1957

THF222097 / "Ford Rotunda Presents a Glimpse of Your Dearborn Holiday," 1957
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Artifact Overview

Ford Motor Company brought its central Rotunda building from the 1934 Century of Progress Exposition back to Dearborn and, from 1936 to 1962, recreated the excitement of a World's Fair exposition on its home turf. This brochure enticed travelers to visit the Ford Rotunda, Rouge Plant, Ford Research and Engineering Center, Greenfield Village, and even Michigan's "water wonderland."

Artifact Details

Artifact

Brochure

Date Made

1957

Subject Date

1957

Location

By Request in the Benson Ford Research Center

Object ID

2012.0.15.9

Credit

From the Collections of The Henry Ford

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5 in
Width: 8.5 in (34" unfolded)

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  • Ford Rotunda by Philip Lyford, 1933-1934
    Set

    Ford at the Fair Exhibition

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    Chicago's 1933-34 Century of Progress Exposition used the theme of progress to encourage optimism during the Depression. The 11-acre Ford Motor Company exhibit became the most talked-about exhibit of 1934, featuring a central Rotunda designed to simulate graduated clusters of gears. After the fair, this building became an attraction at Ford headquarters in Dearborn, Michigan, until it burned down in 1962.