Postcard, "Dining in the West Patio, the Original Farmer's Market, Hollywood, California," 1948
01
Artifact Overview
The Original Farmer's Market began in 1934 when a dozen farmers sold produce out of their trucks to local residents. Permanent stalls soon replaced the trucks and by the late 1940s -- this postcard's date -- the Farmer's Market had become a favorite place for Hollywood stars, out-of-town tourists, and local families to meet, eat, and shop.
Artifact Details
Artifact
Postcard
Date Made
1948
Subject Date
1948
Place of Creation
Creator Notes
Printed by Curt Teich & Co. for distribution by Western Publishing and Novelty, Los Angeles, California.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2012.99.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Cardboard
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 3.5 in
Width: 5.625 in
Inscriptions
Text above image on front:
874 Dining in the West Patio. The Original Farmers Market, Hollywood, California
Number lower right corner front: 8B-H521
Text on mailing side:
Scene in the original Farmer's Market, West / 3rd St. at Fairfax--Hollywood's unique out / door food market, where motion picture stars / and Hollywood housewives shop. The market / -place was opened in 1934 by Roger Dahlhjelm, / comprises 80 farm stalls and food specialty / shops. The world's largest, most colorful / permanent food fair patronized daily by more / than 15,000 Southern Californians.
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