Press Release, "The Mustang, Ford Motor Company's New Experimental Sports Car," October 7, 1962

01

Artifact Overview

While it shared its name with the popular production Ford Mustang introduced in 1964, the 1962 Mustang I was an entirely separate project. The experimental Mustang I allowed Ford to test engineering concepts and -- perhaps more importantly -- show the public that the company promoted excitement and innovation. Ford vice presidents Herbert Misch and Gene Bordinat championed the car.

Artifact Details

Artifact

Press release

Date Made

07 October 1962

Subject Date

07 October 1962

Location

By Request in the Benson Ford Research Center

Object ID

87.1.1707.2

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 6.5 in
Width: 10.75 in

Press Release, "The Mustang, Ford Motor Company's New Experimental Sports Car," October 7, 1962